Core Insights - XTI Aerospace is partnering with IDEO to enhance the customer experience for its TriFan 600 and future xVTOL aircraft, focusing on a human-centered design approach [1][3][4] - The collaboration will involve extensive market research, product validation, and design of user interfaces and service models to create a seamless travel experience [2][4] Company Overview - XTI Aerospace is developing the TriFan 600, a fixed-wing business aircraft with vertical takeoff and landing (VTOL) capabilities, cruising speeds over 300 mph, and a range of up to 1,000 miles, creating a new category of xVTOL aircraft [5] - The company also has a business unit, Inpixon, specializing in real-time location systems (RTLS) technology, enhancing operational efficiency and safety for industrial clients [5] Partnership Details - IDEO will apply its methodologies, including ethnographic research and systems-level design, to improve the aesthetics and functionality of XTI's aircraft, as well as the overall customer experience [2][4] - The partnership aims to refine aircraft interiors and exteriors, design mission-specific cabin environments, and overhaul digital experiences related to booking and ownership [7]