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微观察 | 起底短剧爆款背后的行业推手
Xin Lang Cai Jing· 2026-02-12 09:14
Group 1 - The domestic short drama market is experiencing a strong recovery and structural explosion at the beginning of 2026, with a focus on content quality and long-term operations [1][4] - The male and female frequency dual-drive model has led to the emergence of phenomenon-level works, with the IP series reservation volume exceeding 4 million [4][6] - Several classic web novel adaptations have seen increased popularity, viewership, and reputation, marking a transition from rapid growth to a new stage focused on quality [1][4] Group 2 - Notable works include the male frequency adaptation "The Best Housekeeper," which achieved over 53 million in heat, and the female frequency "Waiting for the Moon to Return," which reached 71.5 million on its first day [4] - The series reservation model has matured, with significant anticipation for sequels such as "I Really Didn't Want to Rebirth 2," which has over 4 million reservations [6] - The industry has shifted from single-hit competition to deep exploration of long-term IP value, supported by a robust content production and industry chain system [7][9] Group 3 - The short drama industry benefits from a mature content production system, with a library of over 10 million premium IPs across various genres, addressing industry pain points [9] - The trend of web novel authors transitioning to short drama screenwriters is emerging, enhancing the quality and structure of scripts [10] - Leading platforms have completed full-chain upgrades, collaborating with top production companies and establishing in-house teams to create high-quality dramas [13]