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Identity Agents: How We Finally Solve the Problem of Spam | Robert Anderson | TEDxAnchorage
TEDx Talks· 2025-11-04 16:38
Problem Statement - Spam and unwanted communication are pervasive across various platforms, including TikTok, Facebook, YouTube, email, and text messages [2] - Current solutions like call blocking apps and data removal companies are fragmented and ineffective due to "identity chaos" [9][10][11] - Data fragmentation prevents platforms from accurately identifying and filtering spam, leading to both spam in inboxes and legitimate messages in spam folders [12] - Users bear the burden of digital maintenance, including managing notifications, deleting unwanted messages, and adjusting settings across multiple platforms [13][14] Data Broker and Identity Chaos - Data brokers collect, package, and sell personal information without explicit consent [4][5] - There exists a network of over 5,000 data brokers actively involved in buying and selling user data [5] - One data broker, Axiom, possesses information on over 25 亿 (2.5 billion) people globally, representing half of the internet population [5] - Data brokers collect various data points, including phone numbers, email addresses, interests, demographics, shopping history, and sensitive data [6] - Digital identities and data are scattered across the internet, creating "identity chaos" due to data being stored separately by millions of apps and services [8] Proposed Solution - The proposed solution involves using "identity agents" or "good bots" to collect and represent users' digital identities online [16] - These agents would consolidate communication data, filter calls, delete messages, and verify senders based on user preferences and history [17] - The goal is to provide a universal block button that works across all platforms, creating a universal language for filtering preferences and messages [18] - The vision is a world without spam, achieved through an army of identity agents working on behalf of individual users [19]