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CHEEZ-IT® OPENS STUDIO CHEEZ, THE ULTIMATE PARTY EXPERIENCE, SATISFYING LATE NIGHT CRAVINGS AND SPINNING CLUB HITS IN NYC
Prnewswire· 2025-10-09 14:00
Core Concept - Cheez-It has launched "Studio Cheez," an immersive nightclub experience in New York City designed to satisfy late-night cravings with Cheez-It-infused cocktails and snacks, enhancing the nightlife experience for fans aged 21 and over [2][3][5]. Group 1: Experience Overview - Studio Cheez is located in New York's East Village and will operate from October 9 to October 11, 2023, from 8 p.m. to 2 a.m., featuring a unique party atmosphere that combines music, dancing, and Cheez-It snacks [5][10]. - The nightclub experience includes a Cheez-It Tap for dispensing crackers, a light-up dance floor, and themed decor, all aimed at creating a fun and engaging environment for attendees [7][8]. Group 2: Menu Highlights - The menu features Cheez-It-infused cocktails such as the Cheez-Tini, Smoked Gouda Old Fashioned, and Hot & Spicy Cheezarita, along with mocktail options [6][5]. - Late-night bar bites include creative dishes like Cheez Dog Tower, Cheezy Pizza Pocket, and CheezMallow Treat, all designed to complement the Cheez-It theme [12]. Group 3: Marketing and Brand Engagement - The launch of Studio Cheez follows the brand's campaign "Cravings Can Happen Anywhere," emphasizing the fun and enjoyment associated with Cheez-It snacks [3][4]. - Exclusive merchandise will be available for fans, including apparel and collectibles, enhancing brand engagement and providing a memorable experience [9].