Core Insights - Albertsons Media Collective has launched an in-store measurement system to evaluate the incremental sales impact of in-store advertising [1][2] Group 1: Measurement System - The new measurement system employs a matched market framework to compare sales in stores with in-store ads against a control group without advertising, isolating the advertising effect [2] - This system operates at the store level and addresses challenges in evaluating in-store media, which lacks identity-based signals typical in digital advertising [3] - The model uses numerous variables to match test and control stores, attributing sales changes directly to media exposure rather than mere correlation [3] Group 2: Advertiser Participation and Case Study - Over 50 advertisers have engaged with Albertsons Media Collective's in-store digital display network since its inception [4] - A recent campaign for Mondelēz International featuring Sargento Cheese Bakes exemplifies the measurement approach, showing incremental sales gains linked to in-store advertising [4] Group 3: Future Expansion Plans - Albertsons Media Collective plans to expand its in-store digital display network, with approximately 800 additional stores expected to be added by 2026, covering 10 divisions [5]