New York, NY, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) and global experiential agency Momentum Worldwide have released new research today challenging the industry narrative that in-store media is experiencing a "resurgence." The comprehensive study reveals that in-store media hasn't been reborn, it's been consistently powerful but dramatically underutilized by brands and retailers. As agentic commerce evolves, the physical store becomes even more critical as a space where technology a ...

New Global Shopper Study Shows In-Store Experience Has Always Been Critical, Just UnderutilizedNew York, NY, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) and global experiential agency Momentum Worldwide have released new research today challenging the industry narrative that in-store media is experiencing a "resurgence." The comprehensive study reveals that in-store media hasn't been reborn, it's been consistently powerful but dramatically underutilized by brands and retailers. As agenti ...