Summary of Key Points from the UBS Evidence Lab China Consumer Survey Industry Overview - The report focuses on the consumer sentiment and economic outlook in China, based on a survey conducted with 3,000 consumers in July 2025, highlighting trends in income growth, savings, and consumption patterns [2][7][62]. Core Insights 1. **Slower Income Growth**: - A net 41% of respondents reported salary increases over the past year, with average salary growth at 3.3%, down from 4.6% in 2024 [2][8]. - Income growth from investments and property letting also softened, reflecting a prolonged property downturn [9][21]. 2. **Consumer Sentiment**: - Respondents expressed weaker expectations for income growth over the next 12 months, with only 46% expecting salary increases, down from 50% in 2024 [19][22]. - The share of respondents reporting a better financial situation decreased to 39% from 43% in 2024 [9]. 3. **Savings and Consumption Trends**: - Household saving intention increased, with 54% planning to increase cash and deposits holdings, while only 6% expect to increase consumption [12][22]. - The overall consumption willingness remained subdued, with only 29% expecting to increase consumption in the next year, down from 36% in 2024 [44]. 4. **Impact of Policy Support**: - Nearly 75% of respondents received some form of policy support, with over 80% planning to use trade-in subsidies [4][38]. - Retail sales in sectors with trade-in subsidies increased by 25% YoY, significantly outperforming those without subsidies [4]. 5. **Sector-Specific Spending Intentions**: - Increased willingness to spend was noted in sectors like sports, education, healthcare, and travel, while spending on offline entertainment and dining out weakened [44][39]. 6. **Property Market Sentiment**: - Only 4% of respondents reported property value appreciation over the past year, the lowest since the survey began in 2018 [27]. - Future expectations for property value appreciation also declined, with only 23% expecting increases in the next year [28]. 7. **Consumer Price Expectations**: - Consumer price expectations were less positive than in 2024, with 48% expecting prices to rise, down from 54% [29]. 8. **Outlook for 2026**: - Consumption growth is expected to remain modest in 2026, with anticipated mid-single-digit growth due to stagnant income growth and ongoing property market challenges [49]. Additional Important Insights - The survey indicates a sustained negative wealth effect from the property downturn, which is crucial as property constitutes over 50% of household wealth [27]. - The government is expected to extend trade-in subsidies modestly in 2026, but the potential for new consumption categories remains uncertain [49]. - The report emphasizes the need for measures to support the labor market and stabilize housing prices to aid consumption recovery in the medium to long term [49].

Career Development - A college degree is not the only path to a successful career with a six-figure income in 2025 [1] - Alternative methods exist to increase income and career potential without a four-year college education [1]