Sep 30, 2025 2:28 PM Eastern Daylight Time Circana and Ibotta Announce Strategic Partnership to Bring Sales Lift Measurement to Digital Promotions "This partnership marks a significant step forward in our mission to provide the CPG industry with its first full-service performance marketing platform,†said Bryan Leach, CEO of Ibotta. "Promotions are a trusted method for driving product sales, but the true power lies in Ibotta's ability to deploy precision- targeted offers at scale while considering past purch ...