Core Insights - Gelteq Limited has announced a three-year sponsorship with the Professional Pickleball Tour Australia (PPAA) and Major League Pickleball Australia (MLPA), marking its entry into the rapidly growing sport of pickleball [1][2] - The sponsorship grants Gelteq exclusivity in providing consumable performance, health, and recovery gels for the leagues, with branding opportunities at events and on team apparel [2][3] - Gelteq's innovative gel-based delivery platform aims to enhance hydration and recovery for athletes, leveraging the expertise of its new Head of Sports Performance [2][3] Company Overview - Gelteq Limited is a biotechnology company based in Melbourne, Australia, focusing on gel-based delivery solutions across various sectors, including pharmaceuticals, nutraceuticals, and sports nutrition [3] - The company addresses challenges associated with traditional drug delivery methods, such as swallowing difficulties and taste issues, through its unique formulation [3] Industry Context - Pickleball is recognized as one of the fastest-growing sports globally, with increasing participation and interest, particularly in Australia and New Zealand [2][4] - The PPAA and MLPA are committed to elevating the sport's profile through elite competition and strategic partnerships, featuring high-profile owners and significant prize money [4]