Kraft Heinz Company Conference Call Summary Company Overview - **Company**: The Kraft Heinz Company (NasdaqGS: KHC) - **Date**: February 19, 2026 - **Focus**: Significant investments to contemporize brands, enhance commercial execution, and deliver a balanced value equation [1] Key Points and Arguments Investment Strategy - Kraft Heinz plans to invest approximately **$600 million** in 2026 to drive volume-led, sustainable, and profitable growth [12][27] - The investment will focus on marketing, sales, R&D, and product superiority to improve competitiveness [33][36] Brand Modernization - The company recognizes the need to contemporize iconic brands to align with current consumer preferences [9][10] - Successful examples include: - **Heinz Beans**: Reversed a decade of market share loss through product optimization and targeted marketing, resulting in a **30% increase** in marketing support [19][18] - **Heinz Ketchup in China**: Achieved a **32% market share** through innovative marketing strategies and product positioning [22] Market Performance - Kraft Heinz has seen a **4% CAGR** in Canada over the past three years due to a simplified operating model and focused investments [11] - Emerging markets represent **11%** of total business, with significant growth potential as the Taste Elevation industry is expected to grow in double digits [20][19] U.S. Market Challenges - The U.S. market, which constitutes **67%** of total business, has faced consistent market share losses over the past decade [25] - Despite challenges, there are opportunities for recovery, particularly in the **Taste Elevation** categories, where over **70%** are gaining share [28] Innovation and Product Development - Kraft Heinz is focusing on three consumer-driven platforms: convenience, new occasions, and nutrition [30] - New product examples include **Kraft Mac and Cheese Power Mac**, which offers enhanced nutritional value [31] Operational Efficiency - The company aims to unlock efficiencies and productivity improvements, targeting **$2.5 billion** in gross efficiencies by the end of 2026 [39][40] - Investments in digital tools and automation are expected to enhance operational metrics and reduce costs [40] Capital Allocation - Priorities include stepping up investments in the business, maintaining net leverage around **3x**, and returning excess capital to shareholders [41][42] Additional Important Insights - The company acknowledges past operational leaness and is committed to improving execution capabilities [49][50] - The pause on potential asset sales allows Kraft Heinz to focus on fixing the business before considering strategic separations [55] This summary encapsulates the key points discussed during the Kraft Heinz conference call, highlighting the company's strategic focus on investment, brand modernization, market performance, and operational efficiency.