Core Insights - Celebrity Cruises is launching its inaugural season of river vacations, opening to the public on September 25, 2025, following high demand for Priority Booking Access which sold out in six minutes [2][3]. Company Overview - Celebrity Cruises offers premium vacation experiences across a fleet of ocean and river ships, covering over 300 destinations in more than 70 countries [5][6]. - The company is part of the Royal Caribbean Group and has been an industry pioneer for over 35 years [6]. Product Offering - The new Celebrity River Cruises will feature innovative ships designed for a seamless vacation experience, combining the sophistication of ocean ships with European charm [3][7]. - The ships will include unique features such as revolutionary open decks for 360-degree views, cantilevered dining pods, and an infinity-edge plunge pool [7]. - Guests can choose from five boutique stateroom categories and enjoy eight restaurants and bars, providing a variety of dining options [7]. Itinerary and Experience - In 2027, Celebrity River Cruises will offer 33 seven-night sailings on the Rhine and Danube rivers, allowing guests to explore multiple ports per day and experience local culture and cuisine [7].