Company Overview - Under Armour reported a revenue of $5.05 billion for the trailing twelve months (TTM) and a net income loss of $87.65 million [4] - The company has 6,800 employees and experienced a 30.40% decline in share price over the past year, calculated using January 2, 2026, as the reference date [4] Insider Transaction - V. Prem Watsa, a 10% owner, purchased 13,182,469 shares of Under Armour for approximately $67.4 million on January 2, 2026 [1][2] - The transaction resulted in zero direct ownership for Watsa, consolidating his holdings under Fairfax Financial Holdings Limited subsidiaries, with post-transaction indirect holdings of 51,416,278 shares [6] - The shares were acquired through open-market purchases, with no options or derivative securities involved [6] Market Context - Under Armour's market capitalization has significantly decreased from over $24 billion at its market debut in early 2018 to approximately $2.15 billion recently [9] - The company's revenue contracted slightly to $2.5 billion during the six months ended September 30, 2025, with a gross margin decline of 1% year over year to 47.7% [11] - Watsa's purchase included 11.5 million Class A shares, which have voting rights, and 1.7 million Class C shares, which do not, indicating a potential activist investor approach [10] Business Model - Under Armour operates a hybrid business model that combines wholesale distribution to retailers and direct-to-consumer sales through branded stores and e-commerce platforms [7] - The company targets athletes, sports enthusiasts, and active consumers globally, with a presence in North America, EMEA, Asia-Pacific, and Latin America [8]