Core Viewpoint - Reborn Coffee Inc. has established a new subsidiary, Reborn Logistics, to enhance its supply chain and logistics operations, aiming for an annual revenue potential of approximately $20 million [1][4]. Group 1: Company Overview - Reborn Coffee Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences and is expanding its global footprint [6]. - The company is redefining the coffeehouse model through premium products and technology-forward initiatives [6]. Group 2: New Subsidiary Details - Reborn Logistics is created to support both current and future store operations, ensuring efficiency and scalability as the company grows [2]. - The subsidiary will be led by Mr. Lim Jae Jung, who has over 20 years of experience in the logistics industry, providing a strong foundation for its success [3]. Group 3: Initial Operations and Partnerships - Reborn Logistics has secured partnerships with leading Korean companies, including Nexen Tire and Han press, with an estimated monthly volume of over 1,550 units [4]. - The contracts with these companies are expected to generate an annual logistics revenue potential of approximately $20 million, marking a significant milestone for the subsidiary [4]. Group 4: Strategic Importance - The formation of Reborn Logistics is seen as a crucial step in strengthening the operational backbone of Reborn Coffee's growth strategy [5]. - The subsidiary aims to enhance operational efficiency, reduce costs, and create new revenue opportunities as the company expands globally [5].