Core Insights - The county of Menyuan is leveraging its ice and snow economy as a key driver for high-quality economic development, transforming previously underutilized cold resources into vibrant economic opportunities [1][2] - The county aims to establish a "year-round" tourism development model, integrating various sectors through a "tourism+" approach, with a focus on the Qilian Mountain and Gangshika Snow Peak as central attractions [1] Group 1: Tourism Development - Menyuan is promoting the "first snow mountain in life" as a core IP, emphasizing its proximity to the provincial capital and accessibility via high-speed rail, aiming to attract over 1 million visitors to the Gangshika Snow Peak scenic area by 2025 [1] - The county is hosting high-profile events such as the International Ski Mountaineering Masters and introducing immersive experiences like "Snow Mountain New Year," enhancing its tourism offerings [1] Group 2: Economic Integration - The county is advancing the integration of agriculture, sports, culture, and commerce, focusing on the sale of unique agricultural and livestock products in tourist areas to increase income for local farmers and herders [2] - Menyuan is developing a labor brand for "snow mountain guides," creating a professional team of 184 snow mountain guides and over 300 Lama guides, directly generating employment for 600 individuals [2] - The average monthly income for snow mountain guides ranges from 12,000 to 30,000 yuan, while Lama guides earn around 5,000 yuan, facilitating a transition for many herders from traditional roles to tourism-related jobs [2]