Core Insights - Crowne Plaza is adapting to the evolving needs of hybrid travelers, emphasizing flexibility and personal growth in travel experiences [1][4][5] - The brand's latest white paper highlights significant trends in blended travel, showcasing a shift towards integrating work and leisure for enhanced well-being and creativity [2][5][12] Market Trends - A YouGov survey of over 12,000 respondents indicates that 70% of participants in the U.A.E. and 65% in KSA perceive greater benefits in blended travel compared to five years ago [3][10] - The global blended travel market is projected to grow from USD 315 billion in 2022 to over USD 731 billion by 2032, indicating a robust demand for integrated travel experiences [8] Consumer Preferences - 40% of global respondents cite the desire to explore new destinations as the top motivator for combining work and leisure travel [5] - 35% of global respondents believe blended travel helps establish healthier routines and reduce stress, with this figure rising to 41% in the U.A.E. [5] Company Initiatives - Crowne Plaza is undergoing a global refresh, with over 60% of properties in Europe, the Middle East, Africa, and Asia Pacific expected to be renovated by the end of 2026 [8] - The brand is expanding its portfolio with 140 properties in the pipeline, aiming to increase its system size by over 35% [9] Design and Experience - The new hotel designs incorporate biophilic elements to enhance guest well-being, with features like double-deck infinity pools and versatile meeting spaces [5][6] - Crowne Plaza's Meetings & Events Concierge program is tailored to foster in-person connections, reflecting the growing importance of family and social interactions in travel [12]