Core Insights - Versus Systems Inc. has announced a collaboration with LiftMedia LDA to utilize its interactive engagement tools in Digital Out-of-Home (DOOH) advertising, targeting key markets in the Iberian Peninsula [1][2] - The initiative aims to enhance audience engagement and monetize user interaction through innovative QR code technology, reaching approximately 2.65 million people daily, which is about 4.4% of the Iberian population, and generating nearly 1 billion impressions annually [1][2] - The partnership is expected to support Versus Systems' strategic expansion into the growing DOOH market in the Iberian Peninsula, where elevator networks and retail media channels are experiencing significant growth [2] Company Collaboration - Versus and LiftMedia have signed a non-binding Letter of Intent and plan to finalize a Master Services Agreement (MSA) within 60 days, with a pilot launch in Spain and Portugal to follow [3] - The collaboration aims to transform everyday interactions into impactful digital touchpoints, creating a seamless physical-to-digital experience for audiences and brands [4] Market Positioning - This partnership positions Versus Systems as an innovator in interactive entertainment and gamified advertising, providing a scalable model for further expansion into global DOOH markets [5] - LiftMedia's expertise in audience engagement within the out-of-home advertising space complements Versus' technology, enhancing the effectiveness of their media properties [6] Company Background - Versus Systems is recognized as a leading provider of gamification and audience engagement technology, enabling brands to create rewarding interactive experiences [7] - LiftMedia specializes in digital out-of-home advertising, particularly in elevator screen content, offering innovative marketing solutions for local businesses [10]