Credit Card Usage & Interest - Approximately 60% of credit card users revolve, incurring high interest charges [1] - Revolvers pay interest on their outstanding balance [2] - The average interest rate for revolvers is 23% [6] Swipe Fees & Interchange Fees - A percentage, known as the swipe fee (approximately 15-20 basis points), is applied when a credit card is used [2] - Swipe fees on approximately $10 trillion in debit and credit card purchases accumulate significantly [3] - The majority of the swipe fee goes to the bank that issued the card, known as the interchange fee [4] - Interchange fees average a little over 18%, and have been trending upwards [5] Financial Services Industry - Visa and JP Morgan are often the most valuable financial services firms [4]