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Should You Buy Ford Stock While It's Below $12?
The Motley Foolยท 2025-10-05 12:00
Group 1 - The investment case for Ford is complex, balancing a low valuation and historical strength against challenges in a dynamic automotive industry [1] - Ford's segment performance in the first half of 2026 shows a strong commercial business in Ford Pro, while the Ford Model e segment is struggling with significant losses of $5.1 billion [2][3] - Ford Pro generated $34 billion in revenue with a 10.7% EBIT margin, while Ford Blue had $46.8 billion in revenue with a 1.6% EBIT margin, contrasting with Ford Model e's $3.6 billion revenue and a -60.5% EBIT margin [3] Group 2 - There is an argument for separating Ford Pro from the rest of the company to unlock value, as Ford transitions from internal combustion engines (ICE) to electric vehicles (EVs) [4] - Ford stock trades at 10.3 times estimated earnings for 2025, primarily driven by the Pro business, which has growth potential through recurring revenue from services [5] - CEO Jim Farley emphasizes the importance of keeping Ford Pro integrated, highlighting the risks of investing in Ford amid the need for significant EV investment [6] Group 3 - Ford has committed to a $5 billion investment in EV development, including a new $30,000 pickup truck planned for 2027 and a Universal EV Production System [7] - The crossover activities among Ford's segments indicate a strategic approach to leverage strengths across the business [9][10] - The growth in the auto market is shifting towards EVs, making it imperative for Ford to remain relevant and competitive against rivals [10][11] Group 4 - Ford's Pro segment is crucial for cash flow to support EV investments, and its dominant position in commercial vans and light trucks is at risk from competitors [11] - The investment in Ford is not merely a bet on hidden value but rather a commitment to becoming a significant player in the EV market [12]