International expansion strategy
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TGI Fridays seals master franchise deal for Maldives debut
Yahoo Finance· 2025-12-09 09:57
Core Insights - Sugarloaf TGIF Management has signed a master franchise agreement with Brew and Feast Holdings to launch TGI Fridays in the Maldives, starting with outlets in the capital city, Malé, and expanding to resort islands later [1][2] - This expansion is part of TGI Fridays' international growth strategy, focusing on franchise-led development in high-potential markets, with flexible formats tailored to local conditions [2][4] - Brew and Feast Holdings aims to create a long-term presence in the Maldives, enhancing dining experiences and boosting tourism, with support from TGI Fridays' global team for site selection, design, training, and marketing [3][4] Expansion Strategy - The entry into the Maldives is aligned with TGI Fridays' broader international momentum, following recent openings in Tashkent, Uzbekistan, and ongoing developments in Japan, Peru, Mexico, and India [4][5] - The brand is committed to opening over 100 new restaurants in Mexico and India, indicating a robust growth trajectory in these regions [5]