New Media Landscape - The new media circuit primarily exists on phone screens, accounting for 98% of its presence [1] - It features vertical video interviews and video podcasts [1] - The circuit involves interactions with internet celebrities, blurring the lines between civilians and established celebrities [2] Content & Promotion Strategies - New media appearances often prioritize showcasing the personality of the individual promoting a project [2] - Content is frequently project-agnostic, focusing more on personal connection than direct promotion [2][3] - The goal is to maintain or re-establish the individual's relevance in the zeitgeist, potentially leading to future opportunities [4] Industry Implications - The shift towards new media suggests traditional media like movies and TV may be facing viewership challenges [4] - Establishing or re-establishing A-list status is a key objective within this evolving media landscape [4]