Core Insights - Herbal Dispatch Inc. has announced a comprehensive Strategic Business Plan for 2026 aimed at driving sustainable growth and enhancing shareholder value, building on its strong historical performance and aiming for significant revenue acceleration while improving gross margins and EBITDA [1][2] Strategic Priorities - **Enhancing Medical Cannabis Sales to Veterans**: The company plans to increase sales in this segment by 200% annually through partnerships with veterans' organizations, development of veteran-specific product bundles, and targeted marketing campaigns. Key performance indicators (KPIs) include 30% year-over-year growth in veteran customer acquisition and maintaining a retention rate above 89% [2][3] - **Expanding Recreational Sales**: Herbal Dispatch aims for 40% year-over-year growth in recreational sales by securing listings with additional provincial cannabis wholesalers and expanding SKU counts in British Columbia from 44 to over 100. KPIs include entering new provinces and boosting British Columbia's market share to 15% [2][5] - **Growing B2B Exports**: The company targets tripling export volumes by 2028, focusing on strengthening partnerships in existing markets and entering new markets. KPIs include 100% year-over-year export revenue growth and adding 2-3 new markets annually [5][6] - **Increasing Investor Awareness**: Herbal Dispatch will engage specialized investor relations and marketing firms to enhance liquidity and attract institutional investors, including quarterly webinars and updated investor materials [6][10] Market Position - Herbal Dispatch holds a unique position among Canadian public cannabis companies, with the longest growth runway in the sector. The company is positioned to simultaneously double medical sales and provincial footprint while tripling exports, which are opportunities that competitors have already exhausted [7][8] Execution Strategy - To execute its strategic priorities, Herbal Dispatch has engaged a coordinated team of agencies, allocating approximately CAD $410,000 for these initiatives, funded from existing working capital [12][13]