Core Insights - Nearly 90% of U.S. dogs are reported as "itchy dogs" by their owners, with over 80% of owners indicating that pollen levels in their cities exacerbate their dogs' itchiness [1][4] - Pet owners spend an average of $173 more and use two additional treatments during allergy season to manage their dogs' itch [1] - There is a significant emotional toll on dog owners, with 75% feeling hopeless when their veterinarian cannot provide relief for their itchy dogs [3] Treatment and Veterinary Insights - Itching is a leading reason for veterinary visits, with owners typically waiting an average of 6 weeks before seeking help [2] - 90% of veterinarians believe that dog owners wait too long to bring in their itchy dogs, leading to more severe skin issues [2] - A majority of dog owners prefer a single daily pill for treatment rather than multiple pills [2] - 75% of dog owners expressed a need for more affordable options to manage their dogs' itch [2] Emotional and Social Impact - 53% of itchy dog owners feel judged by their community, and 75% feel hopeless when treatment is ineffective [3] - Successful treatment of itchy dogs strengthens the bond between veterinarians and pet owners, with 84% of veterinarians noting increased visits for other issues and 70% of owners referring others to their practice [3] Geographic Insights - In the highest human allergy cities, 85% of dogs experience itch during allergy season, compared to 79% of all U.S. dogs [4] - Specific cities exhibit unique trends, such as Memphis, TN, where owners spend an average of $548 year-round on treatments, significantly higher than the national average of $302 [11]