Journalism Expansion
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West Assured: The California Post Launches
Prnewswire· 2026-01-26 15:10
Group 1: Company Overview - The California Post is a new West Coast news platform launched by New York Post Media Group, headquartered in Los Angeles [2][8] - The publication aims to deliver sharp, engaging journalism focused on California, covering various topics including Hollywood, politics, and sports [7][8] - The California Post has secured notable advertising support from companies like Yaamava' Resort & Casino, Realtor.com, Fox Entertainment, and FOX Sports [5] Group 2: Editorial Team and Talent - The editorial team includes experienced professionals such as Nick Papps as Editor-in-Chief, Tatiana Siegel from Variety, and other notable hires from various media outlets [3][4] - The team is designed to cover significant stories in California, with a focus on Hollywood and statewide politics [6][7] - The publication has made aggressive hiring moves to strengthen its editorial and business teams, indicating a commitment to quality journalism [4][6] Group 3: Market Position and Strategy - The California Post aims to fill a gap in the market for journalism that resonates with Californians, emphasizing clarity and bold storytelling [6][7] - The Post Digital Network, which includes The California Post, attracts nearly 100 million monthly unique visitors, with a significant portion from California [7] - The New York Post has achieved three consecutive years of profitability since Fiscal Year 2022, showcasing a strong financial position in a challenging publishing environment [7]