K - POP expansion in China

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RBW Signs Strategic Partnership with NetEase Cloud Music to Expand K-POP's Global Reach Among Chinese Youth
Prnewswireยท 2025-05-26 14:00
Group 1 - RBW Inc. has entered a strategic copyright partnership with NetEase Cloud Music to enhance K-POP's presence in the Chinese market [1][3] - The partnership allows RBW to provide its entire music catalog on NetEase Cloud Music, including exclusive future releases for Chinese fans [2][4] - This collaboration aims to foster deeper industry cooperation and cultural exchange between Korea and China, reflecting a commitment to long-term strategic goals [3][5] Group 2 - NetEase Cloud Music boasts over 200 million monthly active users, particularly appealing to the Gen-Z demographic [4][7] - The platform is recognized for its vibrant content community and personalized user experience, making it a popular choice for discovering new music in China [7] - RBW holds rights to over 8,500 pieces of musical intellectual property, which supports its global content production and distribution efforts [5]