Core Insights - The Gimbap Festival in Gimcheon, South Korea, attracted 150,000 visitors, exceeding expectations and highlighting the dish's cultural significance [1][3] - The festival's success is linked to the rise of Gimbap as a global food trend, fueled by the Korean Wave and innovative culinary adaptations [3] Group 1: Festival Overview - The Gimbap Festival was held in Gimcheon, drawing 150,000 attendees, including many foreigners, significantly surpassing the expected 100,000 [1] - Last year, the festival attracted 100,000 visitors, while only 30,000 were anticipated for this year's event [1] - The festival's popularity reflects a growing interest in Gimbap, particularly among the younger generation in South Korea [1] Group 2: Cultural and Economic Context - Gimbap's rise as a food industry is closely tied to South Korea's economic struggles during the Asian financial crisis, leading to the establishment of the "Gimbap Heaven" brand in 1995 [2] - The brand offered affordable Gimbap at 1,000 KRW (approximately 5 RMB), attracting many unemployed individuals to join the franchise [2] - Initially, Gimbap faced skepticism in the U.S., but it has since gained acceptance and popularity, especially among Korean expatriates and students [2] Group 3: Globalization of Gimbap - Gimbap has transformed into a global delicacy, with frozen versions gaining popularity in North America and Europe [3] - The portrayal of Gimbap in media, such as the film "K-pop: The Witch's Diary," has significantly boosted its popularity [3] - High-end Gimbap options are now available, with prices reaching 20,000 KRW per roll in New York, showcasing the dish's culinary versatility [3]