Core Insights - AT&T has launched the amiGO™ Jr. Phone, a smartphone designed specifically for children, aimed at enhancing parental control and safety [2][3][8] - This initiative positions AT&T as the first and only wireless provider to offer a kid-friendly smartphone, catering to the needs of parents who are increasingly concerned about their children's digital safety [2][8] Product Features - The amiGO Jr. Phone includes safety features such as location sharing, Safe Zones, and the ability to manage screen time and apps through the free AT&T amiGO app [5] - The device is available for $2.99 per month with no trade-in required, making it accessible for new and existing customers [5][6] Market Demand - 60% of parents with children up to age 12 consider a smartphone a safety essential, indicating a strong market demand for child-friendly devices [8] - 70% of parents want their children to have smartphone access for safety benefits, such as emergency calling and real-time location tracking, which the amiGO Jr. Phone addresses [8]