Lateral Move
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From brand builder to business operator: The unconventional career blueprint behind one executive’s C-suite rise
Yahoo Finance· 2026-03-02 12:01
Core Insights - The corporate advancement strategy is shifting from a linear ladder approach to a more flexible lattice model, emphasizing diverse experiences and lateral moves [1][2] Group 1: Career Development - Seth Kaufman's career illustrates the value of lateral moves, showcasing a transition from PepsiCo to LVMH and now to Philip Morris International, highlighting the importance of adaptability in leadership roles [2][6] - Kaufman emphasizes the necessity of mastering a core skill, referred to as a "hip pocket" skill, which provides a foundation for taking career risks; for him, this skill was brand building [3][7] - A pivotal moment in Kaufman's career was his assignment in Frito-Lay's Midwest operations, which deepened his understanding of P&L mechanics and the importance of financial literacy for effective leadership [4][7] Group 2: Leadership Philosophy - Kaufman's experience leading a joint venture with Starbucks required aligning diverse teams and priorities, demonstrating the complexities of managing in a shared culture [5] - Transitioning from mass consumer goods to luxury at Moët Hennessy required a shift in mindset, focusing on scarcity and pricing power rather than volume, which challenged traditional packaged goods strategies [6][8] - Good leaders are encouraged to seek roles that expand their perspectives across different industries and operational models, fostering resilience and judgment that a straightforward career ascent may not provide [8]