Core Insights - Fathom Holdings Inc. has launched the Real Results lead program aimed at shortening sales cycles and providing agents with qualified leads [1][2] - The Real Results program has shown success in supporting the Elevate program, leading to increased mortgage and title attach rates [2][3] - The initiative will expand to manage leads within Fathom's START program, enhancing cross-division growth opportunities [2] Company Overview - Fathom Holdings Inc. is a technology-driven real estate services platform that integrates residential brokerage, mortgage, title, and SaaS offerings [4] - The company operates with nearly 15,000 agents across 43 states and Washington, D.C., focusing on innovative programs and technologies to drive agent success [3][4] - Fathom's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title [4] Leadership Statements - Jamey Smith, President of Real Results, emphasized the program's mission to connect sales organizations with qualified prospects using advanced communication technologies and conversational AI [3] - Marco Fregenal, CEO of Fathom Holdings, noted the growing demand for effective lead generation solutions and the program's role in empowering agents to close transactions faster [3]