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Americans expected to bet record $30 billion on the 2025 NFL season legally
CNBCยท 2025-08-29 15:22
Industry Overview - The college football season has started, and the NFL's regular season is set to begin next week, presenting a significant opportunity for sportsbooks to attract new customers and increase betting volumes [1] - Americans are projected to wager a record $30 billion during this NFL season, marking an 8.5% increase compared to the previous year, according to the American Gaming Association [1] Competitive Landscape - Major players in the sports betting industry include Flutter-owned FanDuel and DraftKings, which are experiencing heightened competition from BetMGM and Caesars [2] - New entrants are emerging in the market, such as online broker Robinhood, which has partnered with Kalshi to provide football prediction markets [2] Threats to the Industry - The primary challenge for these companies comes from offshore, unlicensed sportsbooks like Bovada, MyBookie, and BetOnline, which pose a significant threat to the regulated market [2]