Core Insights - Reborn Coffee Inc. has established a new advisory board to enhance innovation and growth, appointing Hisham Elkoustaf as its chair [2][6] - The advisory board will consist of a diverse group of professionals aimed at shaping the strategic direction of the company while maintaining its commitment to sustainability and quality [2] Company Leadership - Hisham Elkoustaf brings over 20 years of experience in corporate law, economic development, and foreign policy, having worked in over ten countries [3][4] - Elkoustaf's previous roles include serving as a senior legal, economic, and policy advisor to a prominent GCC country and as General Counsel and Chief Strategy Officer at a professional sports and entertainment company [4] Strategic Vision - The CEO of Reborn Coffee, Jay Kim, expressed excitement about Elkoustaf's appointment, highlighting the value of his extensive experience in pursuing the company's mission [6] - Elkoustaf emphasized the potential for significant impact in the coffee industry through collaboration with the advisory board [6]