Imagine cities transforming, shaped by our choices and actions. Our goal is ambitious: to create urban centers that are sustainable, livable, and just, where people’s well-being and the environment are top priorities. We envision places where people can live healthier and happier lives. But how do we make it happen? Professor and university researcher at Universidad Rey Juan Carlos (URJC), with a solid interdisciplinary background in marketing, economics, sustainability, and engineering. This talk was given ...