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产量占全市近三成,广州白云年花销售额有望突破7000万元
Nan Fang Du Shi Bao· 2026-01-29 15:01
当下钟落潭镇的众多蝴蝶兰种植基地早已忙碌得热火朝天。这里的兰花品质一直深受市民推崇,而且不 断推陈出新。新近从国外引进国内培育的新品种"幻影",就以奇特的绒面质地、酒红色的新颖花色,颇 受年轻人喜欢。 南都N视频记者观察到,白云花卉主打品种特色鲜明,以蝴蝶兰、石马桃花、年桔、玫瑰海棠为核心, 辅以百合、剑兰、一品红(300723)等品类。其中,蝴蝶兰培育品种超百个,"恭喜发财""金苹果"等网 红品种备受青睐;石马桃花以含蕊多、花期长闻名,种植面积稳定在1000亩左右,年产量超20万棵;年 桔则涵盖金桔、四季桔等品种,市场认可度极高。 每年春节前,逛花市、买年花可以说是广州人的标配,却很少人知道,广州三成年花产自白云区。 日前,南都N视频记者获悉,2026年春节广州年花总产量预计为2000万盆,其中白云年花产量近600万 盆。这也意味着,白云区的年花产量就占全市近三成。此外,还有接近八成的桃花来自白云区均禾街的 石马。 年花销售额有望突破7000万元 白云年桔首次接到新加坡订单 白云区一直是广州市传统花卉主产区之一,花卉产业常年兴盛不衰。2025年,白云区花卉产业产值约 4.7亿元,种植面积1.2万亩,鲜切花产 ...
再见,网红直播带货
Xin Lang Cai Jing· 2025-07-22 23:25
Core Viewpoint - The era of influencer live-streaming e-commerce may be coming to an end, as evidenced by the decline in activity from prominent figures like Xiao Yang Ge, who once dominated the space [2][3]. Industry Challenges - The current state of the live-streaming e-commerce industry reveals significant challenges, including: 1. Difficulty for brands to create content and high costs for purchasing traffic, leading to a lack of effective brand communication [5]. 2. The need for large teams to manage product selection, supply chain, content production, and live-stream operations, which complicates scalability and increases costs [6]. 3. Trust issues between consumers and platforms due to the lack of quality control in product selection, resulting in consumers relying more on individual influencers than the platforms themselves [6]. 4. Poor shopping experiences caused by the conflict between entertainment and sales, as consumers are overwhelmed by competing merchants on platforms [6]. 5. Rising costs associated with paid traffic, which diminishes the return on investment for merchants and leads to unsustainable business models [7]. Future Outlook - The future of live-streaming e-commerce may involve: 1. Establishing channel brands with value propositions that resemble retail brands, focusing on reliable product selection and continuous content production [8]. 2. Developing a matrix of live-streaming and short video channels for brands, incorporating official live-streaming rooms and distribution mechanisms to enhance brand visibility and engagement [8]. 3. The emergence of professional service agencies that specialize in live-streaming and short video content, providing tailored solutions for merchants in specific verticals [9][10].