Core Insights - Vivid Seats has launched a new program called the Lowest Price Guarantee, reinforcing its commitment to providing value and trust for live event fans [3][6] - The program ensures that if a fan finds a lower price for the same ticket on a qualifying competitor's site, Vivid Seats will match it and provide 115% of the price difference in site credit [4][5] Company Overview - Vivid Seats Inc. is a leading online ticket marketplace that connects millions of buyers with thousands of ticket sellers across hundreds of thousands of events annually [3] - The company aims to be the most rewarding and value-driven app for live event fans, emphasizing transparency and customer satisfaction [6][8] Marketing Campaign - As the official ticketing partner of ESPN, Vivid Seats is launching a national integrated marketing campaign to promote the Lowest Price Guarantee program [6] - The campaign features user-generated content showcasing real fans and their experiences, and it will be prominently displayed on Disney streaming platforms and ESPN's sports front pages [6][7] Customer Engagement Features - The Lowest Price Guarantee is part of a broader suite of fan-first features, including Vivid Seats Rewards, which allows fans to earn on every purchase and unlock exclusive perks [7] - The company also offers Game Center, a free-to-play hub within the app where users can win credits and free tickets [7] Technology and Service Recognition - Vivid Seats utilizes proprietary software and technology to enhance the ticketing experience and has been recognized by Newsweek as one of America's Best Companies for Customer Service in ticketing [8]