Group 1 - Omnicom Media Group (OMG) was recognized as the most honored media holding company at the 2025 Cannes Lions International Festival of Creativity, winning a total of 83 Lions, including 15 golds and 2 Grand Prix awards [1][2] - OMD and PHD, two agencies under OMG, secured the 1 and 3 positions for Media Network of the Year, marking the fourth time since 2021 that an OMG agency has received this honor [2][3] - OMD has been named Media Network of the Year for the third time since 2022, outperforming other agencies in terms of Media Lions won and shortlist placements [3][4] Group 2 - OMG announced eight first-mover partnerships during the Cannes festival, aimed at enhancing brand growth through live content and commerce, including collaborations with Disney, Walmart, Amazon, Meta, X, PayPal, and Google [4][5] - The partnerships focus on programmatic bidding during live sports, influencer connections on Walmart's platforms, leveraging Amazon Marketing Cloud, enhancing influencer discovery with Meta, real-time trending topics with X, and activating live strategies on YouTube [4][5] Group 3 - CEO Florian Adamski emphasized that OMG's success is attributed to a high-performance culture focused on delivering the best consumer response, showcasing creativity and innovation as key drivers of business outcomes [5] - The agency's performance at Cannes and other international award shows reflects its commitment to client responsibilities and creating impactful consumer experiences [5][6]