Livestream Shopping
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HSN Celebrates Country Music and Holiday Cheer from Nashville
Prnewswire· 2025-11-04 14:03
Core Insights - HSN is launching "All-Star Nashville Holiday," a two-day event featuring prominent artists and exclusive product offerings, aimed at celebrating the holiday season [1][2][3] Company Overview - HSN is a leader in livestream shopping and video storytelling, connecting customers with exclusive products and experiences across various platforms [4][8] - The company has evolved into a specialty music retailer, significantly contributing to the holiday music industry with notable sales achievements [5] Event Details - The event will feature performances and product launches from artists like Dolly Parton, Trisha Yearwood, Brad Paisley, and Lady A, along with exclusive holiday albums and collectibles [2][3][7] - HSN will provide behind-the-scenes access and special offers that are unique to the event, enhancing customer engagement [3][4] Product Highlights - Exclusive products include Dolly Parton's collector's edition CD, Martina McBride's wine launch, Trisha Yearwood's album with bonus tracks, and limited edition copies of Brad Paisley's holiday album [7] - Lady A will promote their first Christmas tour and an exclusive version of their holiday album during the event [7]
X @The Wall Street Journal
The Wall Street Journal· 2025-09-06 01:44
Industry Trend - Livestream shopping combines Tupperware parties, social media, and celebrity influence [1] - The industry is experiencing a new craze driven by these combined elements [1]
VERB's MARKET.live Tapped to Produce Walmart Livestream for Popular Wellness Brand BelliWelli
Globenewswire· 2025-06-26 12:30
Core Viewpoint - Verb Technology Company, Inc. is leveraging its MARKET.live division to host an exclusive livestream shopping event for BelliWelli on Walmart.com, highlighting the growing trend of livestream shopping in retail [1][4]. Company Overview - Verb Technology Company, Inc. operates in social commerce, social telehealth, and social crowdfunding, utilizing its various platforms including MARKET.live, LyveCom, VANITYPrescribed, and GoodGirlRx [5][6]. - The company aims to transform the retail landscape by providing advanced AI capabilities for real-time user engagement and content creation, enhancing the shopping experience [6]. Event Details - The livestream event for BelliWelli will take place on July 1, 2025, at 4:00 PM PT, marking the brand's debut on Walmart.com [2]. - The event will be produced from MARKET.live Studios in California, ensuring a high-quality livestream shopping experience [2][3]. Industry Trends - Livestream shopping is becoming increasingly popular among major brands and retailers as a method to boost customer engagement and conversion rates, creating a more personalized shopping experience [4].