Core Insights - The life insurance industry is facing challenges as consumers under 40 are delaying traditional life milestones, impacting their purchasing decisions for life insurance [2][3] - Despite 68% of adults under 40 viewing life insurance as essential, current offerings do not meet their financial priorities, leading to low adoption rates [1][4] - The report highlights a significant wealth transfer expected over the next 15-20 years, with millennials and Gen Z anticipating an average inheritance of US$106,000 per person, indicating a potential market for life insurance [3] Consumer Behavior - 63% of consumers under 40 have no immediate marriage plans, and 84% of both single and married individuals do not plan to have children soon, which are traditional triggers for purchasing life insurance [2] - Key barriers to purchasing life insurance include misalignment with current life stages (32%), high premium costs (28%), and lack of immediate benefits (25%) [7][8] - Younger consumers are increasingly seeking living benefits such as emergency financial support and wellness rewards rather than traditional death benefits [5][7] Industry Response - Life insurers are beginning to recognize the need to adapt their offerings to meet the expectations of under-40 consumers, focusing on living benefits and simplifying the purchasing process [5][6] - The report suggests that life insurers must innovate their products, empower advisors with AI tools, and forge strategic partnerships to remain relevant [11][10] - There is a significant gap in technological capabilities, with 59% of under-40s wanting direct digital engagement, yet only 31% of insurers currently provide such platforms [9] Recommendations for Transformation - The report recommends that life insurers focus on three core pillars: innovating products with living benefits, empowering advisors with modern tools, and forming strategic partnerships to integrate life insurance into everyday experiences [10][11] - Insurers need to address misconceptions about pricing and demonstrate the accessibility and affordability of life insurance to appeal to younger adults [8][9]