Core Insights - Brightstar Lottery PLC has signed a five-year exclusive licensing agreement with Spin Master Toys UK Limited to develop and distribute Rubik's-themed omnichannel lottery games globally [1][2] - The partnership aims to create innovative lottery experiences, including instant tickets and draw-based games, leveraging the popularity of the Rubik's Cube [2] Company Overview - Brightstar Lottery PLC is a global leader in the lottery industry, known for its secure technology and comprehensive solutions [3] - The company employs approximately 6,000 people and is recognized for its integrity and responsibility in operations [3] Product Innovation - The collaboration will introduce new gaming technologies, such as Infinity Instants, allowing for customizable lottery tickets [2] - The Rubik's Cube, an iconic puzzle since 1974, will be integrated into the lottery space to enhance player engagement [2]