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Loyalty Programs Gain Traction as Fiserv Acquires CardFree
PYMNTS.comยท 2025-09-05 17:18
Group 1: Consumer Expectations and Trends - Consumers are increasingly expecting rewards and personalized offers in both online and offline commerce [1] - The use of restaurant loyalty programs has risen to 51% from 45% year-over-year, with participation in quick-service at 49% and full-service at 34% [3] - Immediate and tangible loyalty mechanics are resonating well with restaurant customers [3] Group 2: Loyalty in Hospitality and Travel - Guests value rewards but prioritize immediacy and clear dollar-equivalent benefits when booking travel, with about half factoring rewards into their online travel bookings [6] - Loyalty is critical for guest retention and spending in the hotel industry, with opportunities to embed loyalty offers into guest interactions [9] Group 3: Fiserv's Acquisition of CardFree - Fiserv's acquisition of CardFree introduces a suite of loyalty and payment options tailored for restaurants, allowing seamless integration of reward programs into ordering flows [7] - CardFree's technology enables automatic rewards at checkout across various ordering methods, enhancing customer engagement [8] - The integration of CardFree can also extend loyalty capabilities to hotels, making guest interactions more rewarding [9][10] Group 4: Clover's Enhanced Capabilities - Fiserv's Clover platform gains enhanced loyalty capabilities through the CardFree acquisition, supporting mobile pay-and-earn flows and kiosk-based redemption [11] - The company is focused on expanding Clover's functionalities beyond a point of sale device, with plans to incorporate more AI [12]