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Entravision Acquires Playback Rewards' Technology and Product Assets to Accelerate Adwake's Performance Offering
Businesswire· 2026-03-03 20:07
LOS ANGELES--(BUSINESS WIRE)-- #adtech--Entravision Communications Corporation ("Entravision†), a leading global advertising, media, and technology company, today announced it has acquired Playback Reward's core technology, platform, and product IP assets. These assets will be integrated into Adwake, Entravision's performance advertising business, to accelerate the development of its loyalty rewards platforms, in order to expand value for advertisers focused on customer retention and Return On Ad Spend (. ...