Core Insights - Olo has completed the acquisition of Spendgo, enhancing its loyalty and guest engagement capabilities for restaurant brands [1][4] - The integration of Spendgo's loyalty platform with Olo's existing solutions aims to improve guest engagement and profitability for restaurants [1][2] Group 1: Acquisition Details - The acquisition addresses a significant demand, as around 65% of Olo's locations currently utilize loyalty solutions, with customers seeking an integrated offering [2] - Spendgo's platform is designed for in-store enrollment and features phone-number-based loyalty, which results in lower customer acquisition costs compared to app-based alternatives [3] Group 2: Strategic Benefits - By combining loyalty with Olo's Guest Data Platform and marketing tools, restaurant brands can create comprehensive guest profiles and deliver personalized experiences [2] - The integration is expected to provide a unified guest profile that enhances data accuracy and allows for better understanding of loyalty program impacts on behavior and revenue [2][3] Group 3: Leadership and Future Plans - Spendgo's leadership, including CEO Ivan Matkovic, will join Olo to further develop the loyalty offering, which is already available due to prior integration [4] - Deeper integrations across Olo's product portfolio are planned for early 2026, indicating a commitment to enhancing the loyalty solution [4] Group 4: Company Overview - Olo is a leading technology platform tailored for restaurants, processing millions of orders daily and helping brands improve operations and guest experiences [5] - Over 750 restaurant brands rely on Olo and its network of more than 400 integration partners to innovate and enhance guest engagement [5]