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How Chinese EV Carmaker Seres Became a Luxury Brand
Bloomberg Televisionยท 2025-11-08 03:00
Market Position & Growth - Series, a Chinese EV upstart, rapidly rose to the top of China's luxury EV segment [1] - Series' flagship M9 SUV was the number one seller in the luxury segment in China last year, surpassing Mercedes and BMW [2] - Series remains profitable and avoids price wars, selling its itel M9 for $70,000 [5] Production & Technology - Series built a million square meter Chongqing plant in just one year [1] - The factory utilizes over 3,000 robots to produce a car every 30 seconds [6] - Series cars feature Harmony OS, developed in partnership with Huawei [1] Competitive Advantages - Series benefits from its partnership with Huawei, especially in the Chinese market [5][6] - Series focuses on R&D in safety, automation, and connectivity, leveraging China's supply chains and homegrown tech [3] - Series' vehicles offer advanced features like automated parking [4] Future Trends & Challenges - The Chinese EV market is highly competitive, posing challenges for foreign players [3] - The industry anticipates advancements in assisted driving and potentially humanoid assistants [7][8] - Authorities are cautious about full autonomy until safety is guaranteed [7]