I'm very competitive. I always want to win. The success of my group is based on a combination of creativity and organization.[music] Today, Louis Vuitto is by far the largest and number one luxury brand in the world. Every competitor is trying to imitate. I think they are not successful, but they try.>> [music] >> In 30 years from now, LVMH will still be at head of the [music] luxury sector. LVMH is today just at the beginning in spite of its size. Our business model is based on creativity, innovation, and ...