Core Insights - The 100th edition of Micam, an international trade show in Milan, reflected a cautious but hopeful sentiment among exhibitors despite ongoing declines in the Italian footwear industry [1][2] Industry Performance - Sales in the Italian footwear industry decreased by 5.6 percent and industrial production fell by 9.5 percent during the first half of the year [2] - The U.S. market is vital for the leather industry, contributing 12 percent to Italy's export turnover, making it the second most important market after France [6] Market Challenges - The unfavorable exchange rate against the euro and increased tariffs are significant concerns for the industry, potentially leading to price increases of 12 to 15 percent [5][7] - Exhibitors expressed uncertainty regarding market conditions, particularly in the U.S., but also identified opportunities for market share growth as competitors exit [9] Strategic Focus - Micam aims to support small and medium-sized enterprises by facilitating connections with potential buyers to enhance their market presence [5] - Brands are encouraged to invest in digitalization, strengthen e-commerce, and diversify international markets to remain competitive [15] Design Trends - The spring '26 season showcased a surge in creative and innovative designs, with brands emphasizing sustainability and craftsmanship [16][20] - Emerging designers at Micam highlighted a commitment to traditional craftsmanship while pushing design boundaries, focusing on sustainability and innovation [22][23] Brand Initiatives - Victoria Shoes launched its first pop-up store in Italy to strengthen ties with the Italian market, celebrating its 110th anniversary [13] - Brands like Flower Mountain and Voile Blanche are focusing on innovative materials and designs, with Flower Mountain celebrating its 10-year anniversary with a special capsule collection [17][20]