Consumer Behavior & Preferences - 53% of Americans plan to pay for travel lodging this summer [1] - Travelers are laser-focused on value, not necessarily the cheapest stays [2] - Travelers choose hotels when traveling solo and private vacation homes (via Vrbo) when traveling with family or groups [3][4] Hotel Pricing & Value - Hotel prices in the US are slightly down this summer compared to last summer, with some popular destinations like San Francisco, Atlanta, and Austin, Texas, experiencing almost a 10% decrease [4] - Internationally, hotel prices are slightly up but generally lower than in the US [5] - Hotelscom's hotel price index uses "margarita math" (barometer) to correlate the cost of poolside cocktails with hotel room rates, indicating that Nashville offers the best value for poolside drinks, about $5 less than in LA [5][6] Loyalty Programs & Perks - Loyalty programs are key to saving, offering not only lower rates but also perks such as food and beverage credits ($250), wine upon check-in, and discounts on spa services (e.g., 20% off at the Godfrey Hotel in Chicago) [7][8] - Hotelscom's loyalty currency, "one key cash," can be used for immediate or future luxury hotel stays [9]