Core Insights - GrowGeneration Corp. has announced a strategic partnership with Arett Sales to expand its distribution network for organic fertilizers and sustainable growing media across the U.S. [1][2] - The collaboration will enhance GrowGeneration's wholesale and B2B strategy, allowing its proprietary brands to reach thousands of new retail locations [1][3] Company Overview - GrowGeneration is the largest specialty hydroponic and organic gardening retailer in the U.S., offering a wide range of products including nutrients, additives, and proprietary brands [4] - The company operates an online superstore and a wholesale business for resellers, as well as a storage solutions business [4] Partnership Details - Arett Sales will distribute GrowGeneration's proprietary product lines through its extensive network serving independent garden centers, hardware stores, and nurseries across 32 states [2][3] - The partnership includes support through merchandising, marketing campaigns, and trade shows, aimed at enhancing retail access and driving growth [3] Market Impact - This partnership is expected to significantly increase GrowGeneration's retail footprint in the lawn and garden sector, providing innovative and sustainable solutions to a broader market [3] - Arett Sales, with over 650,000 square feet of warehousing, will facilitate daily deliveries and store-level service, enhancing distribution efficiency [2][6]