Sessionomics fundamentally is using economics to organize a sesh. This is what it's day about. And in this case, hopefully by the end of today's talk, you'll find something new that you can hopefully use going forward. Types of sesh. Uh if anybody goes to the gym, you could have a gym sesh. If you like computer gaming, a gaming sesh. If you like a chill sesh, just kicking back, relaxing, going to a TED talk, you could be in a chill session right now. We're in a chill sesh perhaps as well. and then a study s ...