Core Insights - Brunswick Corporation's premium brands showed strong performance at the 2025 Fort Lauderdale International Boat Show, with unit sales and revenue increases across all boat brands and record Mercury Marine outboard share [1][2][3] - Mercury Marine achieved a record outboard share of 61% for all outboard engines and 76% for engines in the on-water portion of the show [2] - Combined unit sales for Boston Whaler, Sea Ray, and Navan increased by 6%, while revenue rose by 15% compared to the 2024 Show [2] - The SIMRAD AutoCaptain autonomous boating system was successfully demonstrated, attracting interest from OEMs and media [1][3] - CEO Dave Foulkes noted solid demand for premium and core products, with encouraging signals for 2026 as the external environment stabilizes [3] Company Overview - Brunswick Corporation is a global leader in marine recreation, focusing on innovation and technology-driven solutions [3] - The company operates over 60 industry-leading brands, including Mercury Marine, Boston Whaler, Sea Ray, and Flite, among others [3] - Brunswick has approximately 14,500 employees across 26 countries and has received multiple awards, including being named America's Best Large Employers for 2024 by Forbes Magazine [3]