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Laura Modi, CEO and mom, is breaking one of the market's biggest duopolies: Infant formula
CNBCยท 2025-10-07 12:24
Laura Modi, co-founder and CEO of infant formula startup Bobbie, is on a mission to transform an industry that she says has been stagnant for decades, and shift the culture around how parents feed their babies.Modi, a former Airbnb executive, came up with the idea for Bobbie after the birth of her first child."I remember walking into a pharmacy buying infant formula and hoping that they would give me a bag that you couldn't see through it, because I felt so embarrassed about the product that I was buying," ...