Core Viewpoint - The article discusses the strategies and initiatives taken by Guangdong to promote its agricultural products, emphasizing the importance of branding, media integration, and market-driven innovation to enhance the global presence of "Guangdong goods" [2][10][40]. Group 1: Agricultural Product Promotion - The Guangdong Two Sessions highlighted the promotion of local specialties, with over 300 unique products showcased, reflecting the implementation of the "Hundred Million Project" [3][4][5]. - Guangdong's agricultural exports reached 214 countries and regions in 2025, with Hong Kong and Macau accounting for 67.4% of the total exports [8][9]. - The article emphasizes the need for a systematic and sustainable market mechanism to elevate the branding of Guangdong agricultural products beyond mere sales [15][18]. Group 2: Branding and Media Integration - The introduction of "Media +" in the government work report addresses the challenges of fragmented brand narratives and limited pricing power faced by "Yue" branded agricultural products [11][12]. - Successful case studies, such as the "Mushroom Sisters," illustrate the potential of collaborative branding efforts that integrate local history, craftsmanship, and cultural narratives [21][22][24]. - The article advocates for a shift from product introduction to cultural storytelling, enhancing emotional connections with consumers [19][26]. Group 3: Systematic Empowerment and Collaboration - The article calls for a collaborative ecosystem involving government, enterprises, media, and industry organizations to support the agricultural sector [28][30][31]. - The emphasis on "system empowerment" over "single-point breakthroughs" is crucial for creating a coordinated industrial ecosystem [27][29]. - The collective representation of delegates at the Two Sessions exemplifies this collaborative approach [31]. Group 4: Market-Driven Innovation - The article stresses the importance of aligning with consumer trends and utilizing big data for precise market targeting [33][34]. - Innovations such as pre-prepared meals and functional agricultural products are highlighted as ways to extend the industry value chain [35]. - The need for transparency through traceability systems, such as blockchain, is emphasized to build consumer trust [35][36]. Group 5: Future Outlook - Guangdong's agricultural products are at a historical turning point, transitioning from regional reputation to global recognition [38][40]. - The "Guangdong Goods Going Global" initiative signifies a commitment to quality, culture, and market leadership in the agricultural sector [39][41]. - The journey of Guangdong agricultural products is framed as a long-term endeavor focused on quality, culture, and market responsiveness [42][43].