Marketing Mix Model (MMM)
Search documents
NIQ Achieves Certification as Google Meridian Partner
Businesswire· 2025-11-20 11:00
Nov 20, 2025 6:00 AM Eastern Standard Time NIQ Achieves Certification as Google Meridian Partner Share Certification strengthens NIQ's position as a global leader in media outcomes measurement. CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google's open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ's commitment to delivering transp ...